Client: Arsenal, concert venue in Metz.
Celebrating the 25th anniversary of the place, we decided to work on a kind of potpourri of our 5 past years collaboration. We reclycled concepts and graphic options of the past seasons for the annual program and worked on the idea of « poster-on-poster » for the casual documents (posters, flyers, press releases,…).
For each document, we do our own interpretation of the main message (by choosing a large photo or visual) then we glue a poster or note above it with the « official » information. This Poster on the poster hides our previous work and nobody’s able to see our visual. It offers us the opportunity to have an alternative point of view or use pictures stolen on the web as far as the final result is only direct information about the shows.